Google Digital Marketing/E-Commerce Certificate

Reach Your Marketing Career Goals with the Google Digital Marketing & E-Commerce Certificate Program

This program is designed to prepare learners with a comprehensive understanding of the key principles and techniques used in digital marketing and e-commerce. This course is offered in English and Ukranian.

Classes fromApplications open till oct 3 2023

Graduation dayGraduation date for our online courses is flexible and depends on the student's progress and completion of coursework.

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Reach Your Marketing Career Goals with the Google Digital Marketing & E-Commerce Certificate Program

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Introduction

Google Digital Marketing/E-commerce Certificate

Welcome to the Google Digital Marketing & E-Commerce Certificate program which designed to provide learners with a comprehensive understanding of the key principles and techniques used in digital marketing and e-commerce.

The program consists of 7 courses in total:

  • Foundations of Digital Marketing and E-commerce
  • Attract and Engage Customers with Digital Marketing
  • From Likes to Leads: Interact with Customers Online
  • Think outside the inbox: Email Marketing
  • Access to Success: Marketing Analytics and Measurement
  • Make the Sale: Build, Launch and Manage E-commerce Stores
  • Satisfaction Guaranteed: Develop Customer Loyalty Online

Note: The program comprises 7 modules, each with a certificate, and a final certificate will be awarded upon completion of all modules.

Content

What you will learn

  • Using various digital marketing and e-commerce tools: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter.
  • Fundamentals of digital marketing and e-commerce: email marketing, marketing analytics & measurement, SEO/SEM, reaching customers & selling online, and building customer loyalty.
  • Applying digital marketing and e-commerce skills to increase businesses’ online presence and sales.
  • Hands-on practice with popular digital marketing and e-commerce tools: Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics.
  • Creating artifacts for a portfolio to showcase your skills to potential employers.

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Insight

Get an idea of our previous programs

Interested? Take a look of our past programs in the Netherlands!

  • Dual Credential

    Dual Credential

  • Flexible & convenient

    Flexible & convenient

  • Real world experience

    Real world experience

Specialties

What to expect from us

  • Support & guidance icon

    Support & guidance

    We help students with enrollment, answering questions and providing feedback and setting up regular check-ins

  • Supportive and inclusive learning environment icon

    Supportive and inclusive learning environment

    We encourage students to ask questions and share their ideas.

Experience

Learner Engagement Lead

  • picture of Karla Gonzalez de Vos

    Meet learner engagement lead

    Karla Gonzalez de Vos

    Karla is a qualified Venezuelan lawyer with experience in civil law, commercial law, and labor law from working with various companies in Venezuela. She obtained her LLM degree in commercial law: Transport & Maritime law from the Erasmus University of Rotterdam in the Netherlands. In November 2022, Karla joined The Code to Change as the Learner Engagement Lead. Her main objective is to ensure that students of the Google Programs have a positive experience during their studies by serving as a bridge between the students and the Google Programs. She is responsible for supporting students who encounter issues during their online studies and providing them with answers and solutions. Additionally, Karla oversees the enrollment process and monitor the students’ progress and engagement within the programs.

Resources

What do I need to have to participate?

Participation is simple! You just need the following:

  • Laptop or smartphone
  • Time
  • Enthusiasm to learn and explore
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What do I need to have to participate?

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